Effective marketing is crucial to your business. That’s why it is essential that you use CRM or Customer Relationship Management software efficiently for helping to automate marketing to new customers as well as tracking current client encounters.
As customers contact your organization, the CRM software keeps accurate records of each encounter including details of the conversation and what, if any problems, were solved. These problem-solving aspects can even be used in your marketing campaign to show prospective customers how you can help them with their own cases.
CRM software, such as ACT! 2013, Microsoft Dynamics CRM, or Salesforce.com, can also store customers’ past purchases, preferences, and well as demographic data. By keeping this data updated, sales teams will not have to search for information when needed before a call or meeting.
An example how CRM can streamline a business is by using the software to track technical support on a product offered by your company. The CRM software tracks how many technical support calls over a period of time. This information can be used to come up with other ways to cut these calls. For example, you could add a knowledge base to your website with answers to these common technical issues which would decrease time spent on redundant calls.
Other effective uses for CRM software include tracking past performance, identifying sales metrics, using updated customer information to up-sell products, and provide detailed reporting which can be used to analyze sales trends.
Gold Coast Advisors are experts in the planning and implementation of CRM and other applications that help your business succeed and grow. Contact us for more information on how CRM software can help your business.