An inefficient marketing process is more trouble than its worth. Although it might generate leads, it'll take a lot of resources to run. Some campaigns don't even generate relevant leads, which leaves businesses right where they started. For a more efficient campaign, try out these tips:
Document your strategy
Documenting a marketing strategy is one of the easiest and most effective ways to improve the related campaign. The process of documenting helps you organize your thoughts and plans, and afterwards you have a guide to refer back to.
Many businesses today forgo this step and continue intuitively. This is a recipe for inefficiency, since you'll revisit the same territory and stall your progress.
Find the right tone
If you sound too promotional, then consumers won't take your content seriously, but if you don't mention your business, then they won't know you offer a related product. Tons of businesses struggle to find the right tone.
According to a recent Forbes article, it's important to test your results to find an appropriate tone by trial-and-error:
"Figuring out how to strike the right balanced tone can take time, and you’re unlikely to hit the mark on your first try. Testing and comparing results is thus essential; try different methods of introducing the action, as well as different copy, designs and locations. Track the appropriate engagement metrics to determine the success of your testing and iterate further on the methods that prove to convert better."
A good compromise is to write informative content and add a call-to-action in at the end.
Emphasize data and analytics
And finally, businesses today have greater access to data than ever before, and it's up to you to take advantage of that. As in the case of experimenting with tones, you can always improve your marketing campaign by throwing new things at the wall and seeing what sticks.
To talk more about your marketing process, or anything else, contact us today.