The most sizable contributions to the marketing process that the internet has introduced are:
1. Social Media Marketing
Before the internet, social media would have been impossible -- and is actually quite difficult to even fathom. Virtually all serious companies today leverage social media to the benefit of their marketing platform. Being able to reach thousands upon thousands of people every day, for the low cost of free, is something that would be difficult for anyone to turn down.
2. Pay-per-click advertising
Pay-per-click advertising is a great way for businesses to get off the ground and take off running -- especially well funded ones. Part of the reason why pay-per-click advertising is still an absolute necessity -- even with free marketing options available, like social media -- is people can't avoid it. Using social media is an active choice people make. Pay-per-click advertisements have become so pervasive that it is almost impossible to avoid them, even if one tried.
3. Search engine optimization
This is perhaps the head honcho of them all and is primarily concerned with getting a business to rank as high as possible in search engine results for a specific group of keywords or phrases. Getting started in optimizing a website's SEO is simple enough, but taking to the the level that could eventually get a site to the front page of Google, is another.
If you would like to know more about the marketing process please feel free to contact us and we would be more than happy to elaborate on it for you.
First of all, your businesses should be using marketing software to stay organized and aligned. CRM software is one of the best choices out there for businesses that want to improve their relationships and communication with clients.
Although not all marketing software are the same, they all serve to improve the marketing process. They can help align marketing and sales teams and keep sales representatives organized and informed when they have several clients. Marketing software also benefits clients because their conversations with sales representatives are much quicker and more efficient.
Split up digital and traditional marketing efforts
There are advantages to both digital and traditional marketing. Digital marketing is cost-effective and good for increasing brand visibility on the Internet. On the other hand, traditional marketing reaches out to people who aren't on social media or don't use email often.
The most important thing is to realize that the two are completely different and shouldn't be mixed together. What works for digital marketing won't necessarily work for traditional marketing and vice-versa. Once you split the two up, however, you'll be able to identify what's effective and improve each process.
Factor in SEO at all times
Search engine optimization (SEO) is affected by all marketing efforts. To sum SEO up, businesses want to be found on Google searches. To do this, they have to post quality content, update their company information, have a record of positive online reviews, and play by Google's rules.
SEO is critical to any marketing strategy and should be considered throughout the entire marketing process. This makes it much easier once companies want to actually concentrate on SEO.
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