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Send Timely Emails with CRM Software

By Steve Stroz on Sep 27, 2019 4:31:40 PM

CRM Software

CRM software is most effective when used in conjunction with email marketing. It helps businesses stay away from their bad habits and send effective timely emails. Here's everything you need to know:

Don't send emails arbitrarily

Email marketing just isn't effective without a strategy. And even if you have one, it won't work unless you stick with it. Unfortunately, most businesses have proven incapable of doing so. There are consequences which sometimes outweigh the benefits of email marketing.

Use CRM software to send timely emails

With CRM software, businesses can send emails when they're most effective, i.e., right before a returning customer places an order. This helps you get more out of your email marketing campaign, and thus increase its ROI.

This Marketing Land article explains why basing your emails off of CRM software rather than an arbitrary schedule is preferred:

"It’s not uncommon for marketers to set all-encompassing limits on the number of emails customers receive per week. This is a mistake. Assuming every subscriber doesn’t want to receive more than two or three messages per week neglects your highly engaged subscribers who may be waiting impatiently to receive the next offer. Avoid making blanket statements about your subscriber base and focus on drilling down on the subscriber level."

How could you possibly know how often a particular customer wants to receive emails without analyzing data? CRM software answers this question for you.

Evaluate your campaign

Although CRM software is a good complement to an email marketing campaign, it's not a solution for all your problems. Running a proper campaign requires testing, and lots of it.

This applies to your CRM software as well. You might find that it's better to change exactly when you send a customer an email. Still, this process of trial-and-error is much simpler and more effective than the alternative.

To talk more about CRM software, or anything else, contact us today.

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Why Email Marketing Software is So Useful for Businesses

By Steve Stroz on Sep 1, 2018 5:00:00 PM

In regard to the best ways to devote time and effort as a business, increasing efficiency is one of them. Accomplishing this can be done in a multitude of ways, which means email marketing software is an option to take into consideration. While you can market your business through email manually, depending on how many customers you deal with on a daily basis, this can become overwhelming and too challenging to handle without sacrificing the quality of response you provide. Using email marketing software will help you success as a business in various ways.

Immediate Notifications Allow for a Speedy Response

It is not a viable option to spend every minute looking at your email, and this is not a recommended task to have your employees doing as nothing would ever get accomplished except for answering emails. Fortunately, you can use email marketing software to ease this difficulty as software can lead to receiving immediate notifications, which allow you to respond as quickly as possible.

Results Are Analyzed in an Efficient Manner

When it comes to making business decisions, you should really not rely on chance. In this case, email marketing software is extremely useful as it provides proper analytics. Instead of guessing which methods are bringing the greatest success, you will have concrete information with statistics. Email marketing software is also capable of tracking click behavior, which can make a rather substantial difference on your overall success when you adjust your marketing to cater to the results.

Communication as a Whole Can Be Improved

Making the best use of email for your business means your communication as a whole will improve. It is very common for businesses to connect with each other through email, and then there are customers that are imperative to the success of your business. Features such as instant notifications and proper analytics will ensure you are able to provide high quality communication to those of importance.

Contact us to learn more about marketing software for your business. Enjoy your labor day weekend!

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