CRM software has revolutionized the way sales teams and marketing teams communicate with each other as well as clients. The software makes the sales process more objective and data-based, so future investment is based off of statistics and rather than intuition. And according to a recent Gartner report, the software is growing in popularity.
The report, titled “Market Trends: CRM Digital Initiatives Focus on Sales, Marketing, Support, and E-Commerce” explores into the latest trend of CRM software. According to the report, CRM software revenues will grow to $80 billion by 2025.
This forecast indicates that CRM software has been successful in improving sales and client relations for companies. The software was designed to make the entire process more efficient, and according to the recent forecast, it's apparently effective.
In addition, the report notes that most companies are now transitioning to mobile CRM software. Mobile software makes companies more flexible in the way they deal and communicate with clients. A recent ZDNet article quotes Vice President Ed Thompson, who explains the importance that large corporations are placing on mobility:
“The key area at the moment is mobile. Large organisations especially have their hands full with trying to understand how to make the most out if mobile technology.”
While CRM software can't entirely drive sales on its own for a company, it can certainly have a considerably positive impact on a company's sales. CRM software provides sales teams and marketing teams with the data and information they need to make informed decisions pertaining to the company's future sales. Such software is becoming more popular because companies are realizing the importance of tracking and analyzing client trends in terms of what they buy and when they but it.
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