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Why CRM Software is Beneficial for Financial Advisors

By Steve Stroz on Aug 22, 2018 3:00:00 PM

CRM software is particularly effective in the financial advising industry. Now more than ever, financial advisors rely on statistics to make the most prudent decisions. CRM software makes this possible by collecting, organizing, and presenting data.

A recent Tech Page One article discusses the benefits of CRM software for financial advisors . According to the article, CRM software improves the overall business process while still reducing costs.

“These systems boost productivity and reduce costs. They allow advisors to store data so that it’s easier to access and analyze, to monitor communications with clients within their practices, and to execute transactions. Some leading firms in the advisory space say that they’re handling four times their previous workload with the same-sized staff. Others say that they’ve linked their CRMs to dramatic growth in assets under management and revenues.”

Data collection is the most important benefit for financial advisors. They not only have access to more data, but it's also presented in a way that's easy to access and understand. This gives advisors a significant edge over their competitors.

Improved communication also comes with CRM software. Nowadays, clients want to consistently be in touch with their financial advisors. Communication now plays a more important role than ever, and financial advisors have to respect this. CRM software like ACT! or Hubspot make communication with clients easier and more organized.

CRM software also can be integrated into the transaction process. This makes transactions easier for both advisors and clients. The system is easy to monitor so businesses can instead focus on the data and communication aspects.

All of these benefits combined make CRM software an essential component of a financial advisor's practices. Despite all of the services offered, CRM software is a long-term investment and will even reduce expenses.

If you are a financial advisor and would like more information about CRM software, contact us.
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How Marketing Software Can Give Your Business Consistency

By Steve Stroz on Aug 6, 2018 3:00:00 PM

While some businesses rely on the skill of an individual person to do business, this is generally not the most effective method of doing business because it is unreliable and hard to repeat success. Each individual is going to be slightly different in their methods of communication with customers, which can lead to inconsistencies from your employees and dissatisfied customers at times.

It is better to create fluidity with marketing software, which will help you get all of your employees on the same pathway that will lead to the same positive results.

Better Handling of Customer Data

Marketing software allows for customer information to be stored and accessed within seconds. Instead of an employee having to pull up some data or not have any at all, they will have plenty of information at their disposal to use for providing the greatest experience.

Consistent Customer Communication

As a business, you need to work on representing the same positive image to every potential and existing customer out there. Unfortunately, this cannot be accomplished without marketing software because your employees will lack the ability to communicate with customers in the same manner every time. Marketing software gives you what you need to be consistent in providing superb customer service.

Higher Performance Levels

When your employees and customers and communicating at an overall positive level, you will notice that customers make more purchases and employees work better than normal. It is a change that can be permanent when you use marketing software and make sure your employees use it as well.

Consistency is just one benefit that comes with marketing software. Contact us with any questions you may have, to acquire more information about our marketing software, or to get your hands on this software that is certain to bring success.
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