The investment and adoption of CRM Software solutions are ever increasing because of the benefits provided by cloud-computing. Companies are trying to strike a balance with cost-cutting initiatives and investments in technology that will increase revenue by benefiting the consumer. Enterprise Apps Today has posted this article that explains why investment in CRM software is increasing.
“Companies are giving very high priority to any investments related to customer experience, anything that has an effect on sales and topline revenue or on improving customer retention,”
A survey conducted by Computer Economics found that there was a 34 percent increase in companies that adopted CRM from 2010 to 2011. One industry that is leading the adoption is manufacturing. This is followed closely by financial services and business services. One area that is slow to the adoption of CRM is health care.
Smaller companies are driving much of the investment in CRM software that is cloud-based. However, there are many companies that are mid-sized or smaller that do not use any type of CRM system. These solutions have started to slowly be considered by small businesses because of cost savings available using the cloud. Cloud-based systems are easier for a small business to use efficiently and to maintain. If you have a company with as little as 25 employees, then you will see benefits from a CRM software solution.
You will find the return of investment for a CRM software solution is on par with other technology that is available for your business. If you have any questions about the benefits of CRM, then reach out to us for more information.