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Steve Stroz


Recent Posts

What Can Contact Management Software Do For You?

By Steve Stroz on Jun 10, 2019 3:30:00 PM

Contact Management Software

Is there still a debate in the office about whether contact management software should be used? Well, if there is a debate, there should not be one about whether it should be used. The question should really be about how contact management software can help you.

Every business will be able to find various benefits of using the software. What are some of those benefits?

Better Customer Service

When you have all of your customer information in one place, you will always be ready with everything you need to answer their questions and suggest products and services they may enjoy. Every department in your workplace will be equipped with key customer information that will help the entire ordering and shipping process.

When you use contact management software, your customers and clients will be very impressed with the production increase. Everything will be completed in an efficient way which will raise customer satisfaction.

Efficiency

Efficiency is key when it comes to dealing with customers and orders. Contact management software has all the tools and features you need to be efficient at any task.

You can set attainable goals for your company and have confidence that you can reach those goals when using contact management software. Why? Everything will be organized in all areas of your company which will make your everyday work tasks go along smoothly.

Contact management software can completely change the way you run your business, and it can completely change the way customers see you. Contact us today for more information on how contact management software can improve your business operations.

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3 Things You Can Accomplish With Contact Management Software

By Steve Stroz on Jun 6, 2019 4:30:00 PM

Contact Management Software

Implementing contact management software affects several facets of your business. Your sales and marketing departments, as well as your management, will be able to refer to the software and the data it provides. Here are a few specific things you can accomplish with the software:

Organize your customer data

Organizing your customer data is one of the most effective things you can do in regard to your sales process. Just by keeping things organized, you can have a better idea of your customers and when they'll be ready for another order.

Motivate your sales team

It's easier to motivate your sales team with contact management software. The software provides statistics related to your sales and customers, so you can create contests to encourage sales representatives to work harder. According to a recent Business 2 Community article, there are several different types of competitions you can set up with contact management software:

"Motivating your sales team will encourage them to work harder at achieving their goals and hitting their numbers. In addition to setting up leaderboards, you can also run hourly, daily, weekly or even monthly contests to do this. Motivating calls or generating and converting leads — even data clean-up can be turned into a competition."

Refer to metrics and statistics

And finally, the metrics and statistics provided by contact management software can help you improve your business operations. By looking at the data, you'll find certain inefficiencies in your processes that are holding your company back. You can also measure things like customer loyalty, which is important for the long-term health of your business.

Contact management software isn't just an investment in your sales team. It can provide insight into several areas of your business so you can make your processes more efficient. To talk more about contact management software, or anything else, contact us today.

Topics: CRM Optimization
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What Does Your Marketing Process Consist Of?

By Steve Stroz on May 31, 2019 4:00:00 PM

Marketing Process

It does not matter if you are working on a high-profile marketing campaign or a small marketing campaign. There are some things that you will need to keep in mind if your marketing process is going to be successful.

Before you start your marketing process, you should set business goals. You will use your marketing campaign to help grow your business and achieve these goals.

When you set your business goals, you will need to follow these steps:

What Do You Know?

What is the market looking like for your business? What is your target audience? Once you know your target audience, you have to find out where your customers and potential customers are located.

What is the outlook for your competition? In order to find out all this information, you will need to do your research. You will also need to perform an analysis on the competition. Once you know what the market looks like, you will make plans that will help you, and not hurt you.

What Will Be Your Strategy?

After you have completed your research, you will need to use that information to make the best decision for your marketing campaign. Your marketing campaign can lead to success or failure. Before you move forward with the campaign, you will need to make sure your goals are clear and accurate.

Your marketing process has multiple steps and you should not disregard any of them. If you need advice on how to successfully complete your marketing campaign, contact us today.

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Improve Your Marketing Process And Strategy With CRM Software

By Steve Stroz on May 13, 2019 4:30:00 PM

Marketing Process

Technology has given businesses plenty of opportunities to improve their marketing processes and their marketing strategies. Unfortunately, many of the techniques that businesses use bother the customers because of the advertisements they use. No customer likes to be bombarded with advertisements. Thankfully, your marketing process can be improved by using the right customer relationship management (CRM) software.

In the earlier years, customer relationship management software did not have many features. The only things CRM (ACT!, Salesforce, HubSpot) software could do was obtain notes from a phone call with a customer and manage the contact information from customers. Companies would use this information to tailor their marketing strategies to meet the needs of their targeted customers.

Today, CRM software has far more capabilities than in previous years. CRM software can do more than track and manage important customer information. The CRM software that businesses use can display data and show certain sales patterns which will make creating marketing strategies and marketing campaigns easier than ever before.

The CRM software you choose will allow you to stay on top of all the customer trends and popular items so you will know what direction to gear your marketing strategies toward.

You will not have to make any guesses about your marketing strategies because you will already have the information on popular items and you will be able to look for customer feedback while using your CRM software.

If you have not used effective CRM software yet, you will definitely appreciate everything it has to offer. Contact us today for more information.

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Sales Process Improvement Tips So You Can Keep Up With The Pace

By Steve Stroz on May 8, 2019 3:45:00 PM

Sales Process Improvement

We all know how fast the sales profession moves every day. It is moving faster than ever before. You can go to sleep one night and wake up the next day to see that a competitor has introduced a new product.

It does not matter what part of the business world you are in, what once worked perfectly for you is not going to do the trick anymore. You do not have time to waste; now is the time to push forward and sell harder than ever.

You may be wondering how can you make a big sales process improvement so you can make sure your business is still standing at the end of the year. Here are some things you can do to make this happen.

•Have a clear understanding of what it is that you want to do. 

•After you have determined what you are trying to achieve, set a few goals and give yourself a timetable for completing those goals.

•Understand what exactly all of your customers are looking for. What do they need from your business?

•Always listen to your customers. Listen to them before making any major decisions.

•Incorporate marketing tools that will give you the best chance at excelling.

When you set your mission and your goals, you should certainly stick with them. Set goals that will help your customers and keep them on your side. When you remain productive and active, you may be pleasantly surprised at the big difference in customer response and customer activity. Contact us today for more information. 

Topics: Sales Process
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Sales Process Improvements: Showing Gratitude towards Customers

By Steve Stroz on May 1, 2019 3:30:00 PM

Sales Process Improvement

The beginning of the sales process has traditionally been considered the most important part. But now that most sales representatives know how to get a prospective customer's attention, businesses are shifting their attention to the end of the process.

How you treat your customers after a sale is the most important factor of customer loyalty. If they get the feeling that you just wanted them for their business, then they'll have no motivation to come back again.

Showing gratitude to customers and keeping in touch with them is the best way to build customer loyalty. According to a recent Small Business Trends article, a nice gesture after a sale can help you keep the customer forever:

"No one owes you business. Be sure to thank your customers for their business. Showing gratitude with a personal call or note of thanks can go a log way. Over deliver if you can. Surprise a customer with an early delivery of their products. If you build a relationship and constantly add value to the relationship you will have customer for life."

Customer loyalty is a common thread among successful businesses. It's not a sustainable strategy to keep looking for new customers and letting them go after one transaction. You'll eventually run out of leads and your sales process will dry up.

If your customers keep coming back, on the other hand, then you won't need to constantly search for new leads. As a bonus, doing business with returning customers is considerably cheaper than recruiting new ones. All in all, fostering customer loyalty is a top priority for all businesses.

The beginning of the sales process is important, but most sales representatives know what they're doing in that regard. It's more efficient to focus on the end of the sales process and build customer loyalty. For more information about sales process improvements, or anything else, contact us today.

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Marketing Process: Building A Brand

By Steve Stroz on Apr 24, 2019 4:15:00 PM

Marketing Process

One of the biggest challenges that your marketing department will face is building your company's brand. Even though it is a challenge, it is an important one to have. In order for you to have an identity for your brand, you have to think about the entire process from the beginning. The way you work on the inside will have a huge impact on how people see your brand from the outside.

You do not have to make certain members of your team sit in a room and talk about their ideas and strategies. One of the best things you can do is to find the best sales associates in the workplace and see what things are working for them. What strategies and messages are helping them make sales? What kind of things do they talk about with their current customers and potential customers? If you can get this information, you will soon find yourself on the path to success.

The strategies and messages you use should certainly be able to evolve with the direction your company is going, but you should also make sure every department and team will have the same ideas. Your marketing process is important and it will take some effort for you to make it work.

Every day that you show up to work, you should think about your company's brand. In order for your company to be successful, people will have to know your company and what it's about.

When you use the right tools and software, you will be able to build a brand that will be unforgettable. Contact us today to find out what tools and strategies can work for your business.

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Can CRM Software Help Your Small Business?

By Steve Stroz on Apr 17, 2019 4:30:00 PM

CRM Software

Are you proud of the relationships with your customers? Do you take a lot of pride in how your customers love and appreciate everything you do?

If you are a small business owner, you will have better opportunities to get to know your customers because you probably live in the same community as many of your customers.

These days, customer relationships are extremely important because as soon as something goes wrong, customers can take to social media and post negative feedback for the entire world to see. This is why CRM software is so important to small businesses and even larger businesses.

CRM software can be used to obtain key information about current customers and potential customers, and then that information can be analyzed and managed accordingly. The software will give you the tools you need to make an analysis on the data so you can make the right decisions when it comes to your customers.

When you are able to streamline your entire customer information and improve on the building process, you will be able to create stronger relationships with them because you will have all the important information you need right in front of you. 

CRM software can be used in any industry, but there are some industries who will see more results from the software than others. If your small business sells products and/or services and you want to make improvements in your sales process and customer relationships, you should definitely give CRM software a try.

Contact us today for more information.

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Are You Struggling To Get Emloyees To Use CRM Software?

By Steve Stroz on Mar 26, 2019 4:30:00 PM

CRM Software

If you use CRM software the right way, it can be an essential tool for helping your business with the following:

•obtaining access to customer data easily

•increasing the efficiency of the sales

•improving marketing campaigns

•improving customer satisfaction by providing better customer service

•creating and maintaining better relationships with current customers and future customers

In order for you to get the most out of your CRM software, there are some things you will need to do.

Get Your Employees Prepared

Since your sales team and other employees will be the ones using this software, you have to make sure you train them well enough.

You will need to have the budget, time, and energy to make sure they are getting the best training sessions you can provide. You may need to spend months on getting your employees adjusted to the software so they will feel comfortable when it is actually time to put it to good use.

Put The Software To Good Use You are not going to spend your time and money on a software and not actually use it, are you?

You will need people to actually use the software if you want to improve your business.

We understand that some of your employees may be a little hesitant to use something different, but once you implement the training session you can ensure them it is for the best. You can even offer rewards to the employees who agree to use the software. You can also offer more rewards to those who actually use it and constantly improve their sales with the software.

Have you been wanting to use a CRM software, but are not sure which one will work for your business? Contact us today to find out how you can find the best CRM software for your business operations.

Topics: CRM Software
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3 Things to Look for in CRM Software

By Steve Stroz on Mar 20, 2019 3:30:00 PM

 

CRM Software

There are lots of different CRM software out there and it can be hard to know what's right for your business. Here are a few things you should look for regardless of your goals:

Easy access

CRM software, like ACT! or HubSpot, should be easy to access in multiple ways. First of all, it shouldn't take lots of training for your employees to learn the software. They should be able to find their way around it easily enough. In addition, employees should be able to access the software from their mobile devices. The greater access there is, the more data they'll input, and the more effective the software will be.

Clear reports

Data is one of the best things about CRM software, provided that you can actually understand it. It's important to have software that produces clear reports.

According to this Event Industry News article, you should choose CRM software that helps you visualize your results:

"In-depth statistics and analysis can offer huge support for driving your hire business forward. However, if the reporting functionality of your chosen CRM system is difficult to understand or interpret, it’s useless. Be sure to choose a CRM that easily visualizes your results in a way that’s digestible and, most importantly, usable."

Don't just look for statistics and analytics. Make sure there are graphs that can help executives understand your findings.

Good support

Finally, there are going to be issues at some point with your CRM software. When these occur, it's important that you have good support to fall back on.

Good support goes beyond basic troubleshooting. An agency should also explain what went wrong and how you can avoid it in the future.

Other examples of support include helping you understand your CRM reports, providing employee training material, and scheduling regular maintenance. This will all vary from agency to agency. To talk more about CRM software, or anything else, contact us today. 

Topics: CRM Software
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