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Implement Sales Software to Optimize the Buyer's Process

By Steve Stroz on Jun 26, 2019 3:30:00 PM

Sales Software

Sales software has several uses within the context of business operations. But whether you're looking for more organization or access to analytics, one of the most important benefits of sales software is its impact on customer relations.

Something that always gets lost in the chaos of the sales process is the buyer's process. A recent Business 2 Community article explains what the buyer's process is and why it plays a key role in developing customer loyalty:

"In the sales process, there’s a buyer’s process. Connecting with the buyer through their process will pay dividends when the actual sale takes place. When buyers feel an emotional connection, it builds the relationship, which builds trust. Companies who understand and apply this see their revenues double, triple, and quadruple, and at the same time, their customers become happier, compliant, and easier to sell to."

Clearly, there's more to doing business than just throwing out numbers and statistics. Customers aren't always comfortable speaking with sales representatives if they don't know their last purchase order, their shipping preferences, or even their name.

Implementing sales software in your company can optimize the buyer's process and improve your customer relations. With sales software as a resource, sales representatives can keep in touch with customers and read up on their order history. This will create a personal connection with customers and will establish a foundation for customer loyalty.

In addition to establishing a personal relationship with customers, sales representatives can also refer to the statistics and analytics provided by the sales software. With this information, they can anticipate order refills based on patterns in a customer's purchase history. By simply sending a timely email, you can bring your customer back before he even considers talking to one of your competitors.

To talk more about sales software, or anything else, contact us today.

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CRM Software: Improve your relationships with your existing customers

By Steve Stroz on Jun 21, 2019 5:30:00 PM

CRM Software

In the world we live in now, it can be difficult to acquire new customers because of all the competition. If people are not satisfied with your services or products, all they will have to do is get online and find someone who does have what they need.

Companies are looking for ways to be smarter when it comes to acquiring customers and selling products or services. In order to make smarter decisions when it comes to selling, you have to know who you want to sell the products and services to. Technology and other services have given companies a boost, and many companies have been motivated to improve their relationships with their current customers.

One of the best ways to show your current customers that you value them is to use CRM software (Act!, Salesforce, Hubspot). CRM software will give your company a chance to manage their customers better than before. Not only will your company be able to manage customers, but you will also be able to monitor the behaviors of the customers.

The right CRM software will have the ability to change the entire relationship between a customer and a company. The right CRM software will also give your company a chance to substantially improve the amount of revenue it brings in.

Have you recently tried to implement CRM software and did not achieve the results you wanted? Are you confused about the steps you need to follow in order to have success with CRM software? Contact us today for additional information on how you can better understand how to successfully implement CRM software.

 

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Do you know how to find the right CRM software?

By Steve Stroz on Jun 18, 2019 3:30:00 PM

CRM Software

Are you always looking for ways to improve your business operations? Are you open to any new strategies that will allow your sales team to have more time to do other things? If you answered yes to both questions, you should consider using CRM (Contact Relationship Management) software.

It does not matter if your sales teams are working inside or outside the office; you are definitely going to need software or a system that will give your customer database the protection it needs. You will also need something that is easy to use so everyone's adjustment period goes smoothly.

If your teams cannot adjust to the software, it will become just another purchased software that no longer has any use to anyone in your business.

When it is time to choose the right CRM software for your business, there are some important things you will need to consider:

What Do You Want To Accomplish?

Before you can choose software for your business, you will need to have a full understanding of the problem you intend to solve. Whatever goals you set, you should list them according to how important they are to your business. When you can list your goals, you will be able to look for certain features in CRM software.

Your Team Members

You want everyone in the workplace to be comfortable using the software, right? You will want to find software that your team members can adjust to. You want to make sure they are at ease with using the new software. They will want to know if they will lose any of their important information, and you want to ensure sure them they will not. This is why your CRM choice will be so important. You can even keep everyone involved in the decision-making process.

What Else Should You Look For In CRM Software?

•Mobility

•Will the software be compatible with the systems you are using?

•Ease of implementation

Your choice of CRM software is important, and the decision you make can have a positive or negative impact on your business. Which CRM software will you choose? Contact us today for more information?

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What Can Contact Management Software Do For You?

By Steve Stroz on Jun 10, 2019 3:30:00 PM

Contact Management Software

Is there still a debate in the office about whether contact management software should be used? Well, if there is a debate, there should not be one about whether it should be used. The question should really be about how contact management software can help you.

Every business will be able to find various benefits of using the software. What are some of those benefits?

Better Customer Service

When you have all of your customer information in one place, you will always be ready with everything you need to answer their questions and suggest products and services they may enjoy. Every department in your workplace will be equipped with key customer information that will help the entire ordering and shipping process.

When you use contact management software, your customers and clients will be very impressed with the production increase. Everything will be completed in an efficient way which will raise customer satisfaction.

Efficiency

Efficiency is key when it comes to dealing with customers and orders. Contact management software has all the tools and features you need to be efficient at any task.

You can set attainable goals for your company and have confidence that you can reach those goals when using contact management software. Why? Everything will be organized in all areas of your company which will make your everyday work tasks go along smoothly.

Contact management software can completely change the way you run your business, and it can completely change the way customers see you. Contact us today for more information on how contact management software can improve your business operations.

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3 Things You Can Accomplish With Contact Management Software

By Steve Stroz on Jun 6, 2019 4:30:00 PM

Contact Management Software

Implementing contact management software affects several facets of your business. Your sales and marketing departments, as well as your management, will be able to refer to the software and the data it provides. Here are a few specific things you can accomplish with the software:

Organize your customer data

Organizing your customer data is one of the most effective things you can do in regard to your sales process. Just by keeping things organized, you can have a better idea of your customers and when they'll be ready for another order.

Motivate your sales team

It's easier to motivate your sales team with contact management software. The software provides statistics related to your sales and customers, so you can create contests to encourage sales representatives to work harder. According to a recent Business 2 Community article, there are several different types of competitions you can set up with contact management software:

"Motivating your sales team will encourage them to work harder at achieving their goals and hitting their numbers. In addition to setting up leaderboards, you can also run hourly, daily, weekly or even monthly contests to do this. Motivating calls or generating and converting leads — even data clean-up can be turned into a competition."

Refer to metrics and statistics

And finally, the metrics and statistics provided by contact management software can help you improve your business operations. By looking at the data, you'll find certain inefficiencies in your processes that are holding your company back. You can also measure things like customer loyalty, which is important for the long-term health of your business.

Contact management software isn't just an investment in your sales team. It can provide insight into several areas of your business so you can make your processes more efficient. To talk more about contact management software, or anything else, contact us today.

Topics: CRM Optimization
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What Does Your Marketing Process Consist Of?

By Steve Stroz on May 31, 2019 4:00:00 PM

Marketing Process

It does not matter if you are working on a high-profile marketing campaign or a small marketing campaign. There are some things that you will need to keep in mind if your marketing process is going to be successful.

Before you start your marketing process, you should set business goals. You will use your marketing campaign to help grow your business and achieve these goals.

When you set your business goals, you will need to follow these steps:

What Do You Know?

What is the market looking like for your business? What is your target audience? Once you know your target audience, you have to find out where your customers and potential customers are located.

What is the outlook for your competition? In order to find out all this information, you will need to do your research. You will also need to perform an analysis on the competition. Once you know what the market looks like, you will make plans that will help you, and not hurt you.

What Will Be Your Strategy?

After you have completed your research, you will need to use that information to make the best decision for your marketing campaign. Your marketing campaign can lead to success or failure. Before you move forward with the campaign, you will need to make sure your goals are clear and accurate.

Your marketing process has multiple steps and you should not disregard any of them. If you need advice on how to successfully complete your marketing campaign, contact us today.

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Improve Your Marketing Process And Strategy With CRM Software

By Steve Stroz on May 13, 2019 4:30:00 PM

Marketing Process

Technology has given businesses plenty of opportunities to improve their marketing processes and their marketing strategies. Unfortunately, many of the techniques that businesses use bother the customers because of the advertisements they use. No customer likes to be bombarded with advertisements. Thankfully, your marketing process can be improved by using the right customer relationship management (CRM) software.

In the earlier years, customer relationship management software did not have many features. The only things CRM (ACT!, Salesforce, HubSpot) software could do was obtain notes from a phone call with a customer and manage the contact information from customers. Companies would use this information to tailor their marketing strategies to meet the needs of their targeted customers.

Today, CRM software has far more capabilities than in previous years. CRM software can do more than track and manage important customer information. The CRM software that businesses use can display data and show certain sales patterns which will make creating marketing strategies and marketing campaigns easier than ever before.

The CRM software you choose will allow you to stay on top of all the customer trends and popular items so you will know what direction to gear your marketing strategies toward.

You will not have to make any guesses about your marketing strategies because you will already have the information on popular items and you will be able to look for customer feedback while using your CRM software.

If you have not used effective CRM software yet, you will definitely appreciate everything it has to offer. Contact us today for more information.

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Sales Process Improvement Tips So You Can Keep Up With The Pace

By Steve Stroz on May 8, 2019 3:45:00 PM

Sales Process Improvement

We all know how fast the sales profession moves every day. It is moving faster than ever before. You can go to sleep one night and wake up the next day to see that a competitor has introduced a new product.

It does not matter what part of the business world you are in, what once worked perfectly for you is not going to do the trick anymore. You do not have time to waste; now is the time to push forward and sell harder than ever.

You may be wondering how can you make a big sales process improvement so you can make sure your business is still standing at the end of the year. Here are some things you can do to make this happen.

•Have a clear understanding of what it is that you want to do. 

•After you have determined what you are trying to achieve, set a few goals and give yourself a timetable for completing those goals.

•Understand what exactly all of your customers are looking for. What do they need from your business?

•Always listen to your customers. Listen to them before making any major decisions.

•Incorporate marketing tools that will give you the best chance at excelling.

When you set your mission and your goals, you should certainly stick with them. Set goals that will help your customers and keep them on your side. When you remain productive and active, you may be pleasantly surprised at the big difference in customer response and customer activity. Contact us today for more information. 

Topics: Sales Process
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Sales Process Improvements: Showing Gratitude towards Customers

By Steve Stroz on May 1, 2019 3:30:00 PM

Sales Process Improvement

The beginning of the sales process has traditionally been considered the most important part. But now that most sales representatives know how to get a prospective customer's attention, businesses are shifting their attention to the end of the process.

How you treat your customers after a sale is the most important factor of customer loyalty. If they get the feeling that you just wanted them for their business, then they'll have no motivation to come back again.

Showing gratitude to customers and keeping in touch with them is the best way to build customer loyalty. According to a recent Small Business Trends article, a nice gesture after a sale can help you keep the customer forever:

"No one owes you business. Be sure to thank your customers for their business. Showing gratitude with a personal call or note of thanks can go a log way. Over deliver if you can. Surprise a customer with an early delivery of their products. If you build a relationship and constantly add value to the relationship you will have customer for life."

Customer loyalty is a common thread among successful businesses. It's not a sustainable strategy to keep looking for new customers and letting them go after one transaction. You'll eventually run out of leads and your sales process will dry up.

If your customers keep coming back, on the other hand, then you won't need to constantly search for new leads. As a bonus, doing business with returning customers is considerably cheaper than recruiting new ones. All in all, fostering customer loyalty is a top priority for all businesses.

The beginning of the sales process is important, but most sales representatives know what they're doing in that regard. It's more efficient to focus on the end of the sales process and build customer loyalty. For more information about sales process improvements, or anything else, contact us today.

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Marketing Process: Building A Brand

By Steve Stroz on Apr 24, 2019 4:15:00 PM

Marketing Process

One of the biggest challenges that your marketing department will face is building your company's brand. Even though it is a challenge, it is an important one to have. In order for you to have an identity for your brand, you have to think about the entire process from the beginning. The way you work on the inside will have a huge impact on how people see your brand from the outside.

You do not have to make certain members of your team sit in a room and talk about their ideas and strategies. One of the best things you can do is to find the best sales associates in the workplace and see what things are working for them. What strategies and messages are helping them make sales? What kind of things do they talk about with their current customers and potential customers? If you can get this information, you will soon find yourself on the path to success.

The strategies and messages you use should certainly be able to evolve with the direction your company is going, but you should also make sure every department and team will have the same ideas. Your marketing process is important and it will take some effort for you to make it work.

Every day that you show up to work, you should think about your company's brand. In order for your company to be successful, people will have to know your company and what it's about.

When you use the right tools and software, you will be able to build a brand that will be unforgettable. Contact us today to find out what tools and strategies can work for your business.

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