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Marketing Software: Using CRM in Your Marketing Campaign

Sep 9, 2019 5:15:00 PM

Marketing Software

Marketing software is often exactly what businesses need to add a quantitative edge to their campaign. If you're struggling to generate leads or track the results of your marketing campaign, then using CRM software is probably just what you're looking for.

Email automation

Email marketing is still the most effective online marketing practice, with just one caveat -- you have to approach it correctly. If you just send arbitrary emails out whenever you remember you have a newsletter, you'll never make any meaningful progress.

With CRM software, you can automate your email marketing campaign. You can set triggers so you send general emails out to subscribers in a timely manner.


Track metrics

Not tracking the results of your campaign will always end up in failure. You'll never learn from your mistakes, see what's effective, or understand if you're making any progress.

Business 2 Community explains how integrating CRM can resolve these problems:

"Having a CRM integrated with your marketing allows you to see which of your contacts are opening emails, what websites they are visiting, webinars attended and so forth. You can’t improve your marketing without these metrics. As marketers, we must understand the sales cycle and how our work fits into it."

You'll have greater access to data than ever before. This is worth its weight in gold regarding your marketing campaign, since you'll be able to retain customers and attract prospects better.


Align marketing and sales

And finally, using CRM software is an easy way to align your marketing and sales teams. By instructing both departments to use and refer to the software, you'll improve their communication and awareness of their counterpart. This alone is extremely effective for your marketing campaign, since sales representatives will have a better understanding of your company's brand when talking to prospective customers.


If your marketing campaign is in a slump, consider integrating CRM software. To talk more about marketing software, or anything else, contact us today.

Steve Stroz

Written by Steve Stroz

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