Businesses are often faced with the difficult task of staying modern while still making prudent long-term decisions. Particularly now, there are many new software developments that allow businesses to communicate with clients efficiently. While much of the software would have an immediate impact on customer relations, not all of the programs or applications will still be relevant in a few years time. Businesses therefore have to keep the balance between being trendy and making logical long-term investments.
Of all the customer relations software on the market today, experts remain confident that CRM software will be relevant in the distant future. CRM software has been growing and developing over the past few years, and it's expected to stay on that path.
A recent Gartner study asserts that CRM will continue its growth over the next few years. The company's research states that CRM software revenues will grow in 2014 and 2015. Joanna Correia, research vice president at Gartner, voices her opinion of CRM software in the study and explains which areas of investment are particularly important:
"CRM will be at the heart of digital initiatives in coming years. This is one technology area that will definitely get funding as digital business is crucial to remaining competitive. Hot areas for CRM investment include mobility, social media and technologies, Web analytics and e-commerce."
CRM is the ultimate software for managing customer relations. It provides sales teams with the tools and information they need to keep their clients happy. With CRM software, sales representatives don't have to start from scratch with each client, rather they can look up their past order history and assist them through a simple order process.
In addition, it benefits the clients because they are able to place their orders quickly and with a reduced chance of error or miscommunication. This strengthens customer loyalty and lays the groundwork for future business deals.
If you would like more information about CRM software, contact us.