When businesses evaluate contact management software, they typically consider its benefits. With contact management software, businesses can organize their client base, get access to new data and analytics, and give their sales representatives a better chance at finalizing sales with customers.
But there's one crucial aspect that businesses forget to consider all too often. Now, consider once more the fact that contact management software helps you tremendously by organizing your clients (ACT!, Hubspot, Salesforce, or Zoho). Who else would love to have access to that information? What would happen if your client list were to somehow get copied or stolen?
We're talking about security, or course. When you use contact management software, there's also a risk of someone else stealing that data. If your competitors get access to your data and analytics, then what was once a huge benefit would suddenly turn into a colossal blunder.
And that's why you should always ask about security before using contact management software. Here's what a recent Forbes article has to say about the level of security contact management software provides:
"Security is a much more complicated idea for contact management, and this is where many systems have gotten stuck. Do you advocate an open model – where everyone sees everyone else’s data – or something really closed, where you can only see someone’s data given the right combination of a public and private key or other multi-factor auth?"
This doesn't mean that you should avoid contact management software at all costs. The benefits are still the same, but you just have to make sure that the software has adequate levels of security.
Contact management software can have a big impact on a company's sales. But if that software is insecure, then it represents an alarming risk that could destroy a business. Before using contact management software, always ask about its security.
To talk more about contact management software and security, or anything else, please contact us. Thanks.
Topics: ACT! CRM Zoho HubSpot Salesforce