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Essential Business Applications of CRM Software

Nov 12, 2018 3:00:00 PM

Business owners are always looking for ways to improve their sales process and better target their marketing efforts. CRM software can help you achieve both of these things, as well as introduce continuity between your marketing and sales teams. Here are three things you can do with CRM software: 

Prepare for leads

Converting leads is one of the most important tasks in regard to the sales process, but sales representatives aren't always as prepared as they should be. With CRM software, they can inform themselves about specific clients before meeting with them. 

According to a recent Small Business Trends article, sales representatives can build deeper relationships by incorporating CRM software into their preparation: 

"For instance, if you have a sales call scheduled with a valuable lead, CRM software would send you an email in advance so you remember to make the call.  Whenever a customer has an upcoming birthday, you or a sales rep would be notified so you promptly send out birthday wishes. Consequently, you can make customers feel more valued and build deeper relationships."

Align your marketing and sales teams 

Moreover, marketing teams can also benefit from CRM software. In particular, they're more in touch with the sales team since both parties are referring to the same data. As a result, the two teams are better aligned and can work together, rather than compete against one another. 

Improve your future marketing efforts

Users often relate the data collected by CRM software to the sales process. But does information concerning your target market have other important applications within your business? Marketing teams can learn from CRM data to better target their next marketing campaign. 

By implementing CRM software, businesses can improve their lead conversion, align their marketing and sales teams, and better target their future marketing efforts. To talk more about CRM software, or anything else, please contact us. Thanks. 

Topics: ACT! CRM Zoho HubSpot

Steve Stroz

Written by Steve Stroz

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