A CRM system (ACT!, Salesforce, Hubspot) can help ensure that you are giving your clients and prospects more attention, while reducing the amount of time wasted by poor record keeping. By having all the client's or prospect's information in one place, along with your notes, tasks, and status of the deal, you are better able to focus on what you do best: closing the deal.
CRM software can also keep track of the number and type of deals in your sales pipeline, so that your company is better prepared to estimate the value of the sales pipeline, to control your delivery obligations, and to make sure that your customers' needs are met in a timely manner.
Depending on the system that you choose, individual orders can be tracked from lead through sale through delivery, sales tracking will also allow trends and purchase patterns to be analyzed for trends, again to better meet customer's needs and orders. Your company can also use the information to develop marketing initiatives and other forms of business development.
Sales tracking allows each individual salesperson's performance to be evaluated on objective criteria. Keeping this information in one place will also ensure continuity in the face of employee turnover.
Need more reasons to use a Customer Relationship Management system? To talk more about this, or anything else, please Contact us. Thanks.
Considering all of these benefits, there's certainly an opportunity cost associated with CRM software. In other words, choosing not to invest in CRM software can actually cost a business money. Instead of enjoying the benefits of the software, the company would be staying stagnant while their competitors pass them by.
A recent Business 2 Community article discusses CRM software and explains how a business can lose money by not investing in the software. This perspective also takes into account the rising costs of the service:
“Another built-in benefit of choosing a robust platform at the start of managing associations comes in the form of future savings. Manpower, equipment upgrades, loss of opportunities and allowing your competition to hurdle you add pressure to those deciding to switch relationship database software later down the road. Costs will inevitably grow, constraining business growth.”
CRM software is a long-term investment. Businesses that worry about the initial cost aren't focusing on the long-term benefits of the software.
Another thing companies should keep in mind is how their competition will benefit from the software. Any business that has crucial data about their target market has an edge over their competitors. It may not make a big difference in the first few weeks, but after a few months it will be evident. If a business doesn't want to fall behind in their market, they should focus on collecting data and information about their sales and customers.
Businesses should think of the opportunity cost if they're unsure about CRM software. Choosing to save money now may be a bad financial decision in the long run.
If you would like more information about CRM software, contact us.
It is highly critical for businesses to make their office processes and practices a smooth process. Since it is such an important task, some businesses use sales software as a means to streamline processes in their offices. When a business streamlines certain tasks, it leaves more time to focus on other important duties. You already know how challenging and complicated handling all of the sales tasks can be, and they can all vary. Sales software can make the process much easier for your business. Your assignments can be automated, and your employees can receive a notice or a reminder about when to contact customers. The entire process can be tracked so everyone can determine if any improvements need to be made.
Improving and maintaining relationships with customers can result in everyone's goal being accomplished, which should be making and closing a sale. When your employees are organized and all of the office data is organized, your business will have a better chance of accomplishing your sales goals.
How can sales software from Gold Coast Advisors help your business?
You will not have to spend countless time searching for sales information. With sales software, you can find information quickly, whenever you need it. When you need to find certain notes that you have made, potential sales opportunities, and future appointments, you can quickly find this information just by using the search tool.
You can easily manage all of your customers. You can have access to a number of important communication information so you can effectively assist your customers when they need help with your products or services. You will typically have this information available to you from the purchases that have been made, or from the point-of-sale systems.
Improve your understanding of the customers. When you have customer information in front of you, you will gain an understanding of what the customers like. When you know what products and services customers recently purchased, you will have a high chance of predicting what other services or products they may want in the future.
When you are able to track your sales, your marketing efforts, and all of the activities of your employees you are giving your business a chance to improve and grow.
Contact us for any assistance or questions you may have about implementing sales software in your business.
Business owners are always seeking new ways of achieving Sales Process Improvement to increase revenue. Often, though, an owner may not have the time to diligently search the latest tools in technology.
Sadly, its the company’s customers who are hurt: they are not benefiting from the transparency and communication derived from software like a proven Customer Relations Management (CRM) platform.
In fact, a study of companies on a fast-track for growth indicated that 63 percent of those with the highest trending growth (revenue) were using CRM software.
CRM and sales planning…
Instead of numerous sales people working independently in ill-defined territories, CRM software analyzes those silos of isolated information; then, it can produce forecasting reports to help managers assign sales teams to optimize their efforts.
CRM and Lead Conversion…
Forget about the task of assigning all of those incoming leads when they’ve gone ‘cold.’ CRM programs will track incoming leads to provide assignments to productive salespeople.
In short, CRM helps track sales quotas and create sales strategies.
CRM helps the customer 'win'…
Knowing what your customer needs, and when he’s most likely to need it, is the key to exacting more revenue from the best sourcer: your existing customers.
CRM will make customer profiles easy to access remotely on an array of smart devices; this, while managing customer contracts.
Analysis of data…
Leads are not only tracked more efficiently, but the information is readily available to assist sales teams in ‘cross-selling’ by understanding customer needs.
Pricing and order completion…
Instead of sales teams putting customers on hold, or calling them back because they don’t have current pricing data, CRM provides a seamless channel to the latest company information.
What’s more, the orders can be completed via CRM, which speeds up the process and makes for a happy customers.
We work with lots of CRM software, including ACT!, Hubspot, Salesforce and Zoho, making it our goal to know the ins and outs of the programs and the industry surrounding it.
Contact us to learn more about CRM software, and how it can be customized to grow with your business---without starting all over again with new software!