There are many guides out there today telling you how to purchase the right contact management software. These articles often stress choosing software that's sold by a reputable vendor or buying based off of your friend's own personal experience. Some guides will even tell you to purchase the same contact management software that your competitor has if it worked for them.
Now, these indicators aren't necessarily wrong. The best contact management software for you might be sold be a reputable vendor, recommended by a good friend, or used by your competitor. But at the same time, none of these automatically mean that the software will be right for you.
You have to accept that your business is unique and what works for you might not work for anyone else. Conversely, what works for others may not be effective for your business.
What you should really do is come up with a way to empirically evaluate potential contact management software (ACT!, HubSpot, Saleforce, Zoho). According to a recent LinkedIn article, this is a better way to purchase something as opposed to blindly following other people:
"The CRM that’s best for you and your business should be based off of the careful definition of your operational requirements, not vendor hype, golf buddies, frenemies, free trials, or any other silly reason. If you find yourself falling prey to these, get back to evaluating empirically."
The reason you should choose a contact management software based on your own evaluation is because your management style, sales process, and customer service are all unique.
There are many articles and blogs telling business owners to buy contact management software or CRM software based on what other people are doing. But in reality, it's better to decide for yourself based on your own empirical evaluation.
To talk more about contact management software, or anything else, please contact us. Thanks.