Behind every great marketing strategy and marketing process is a great concept. You cannot have a successful marketing process if your concept is not up to par. However, sometimes companies can take things to the extreme and make things extremely complicated. If you try to be too creative, you may actually confuse the people you are trying to bring in.
In order to avoid creating a marketing campaign that confuses your audience, you should try not to make the following mistakes:
Going Off Course
You do not want to use an idea that customers would never expect from you. You want your customers to see things they know you are capable of bringing to them. You do not want them to think your entire mission and vision has changed. We understand you want something that will grab their attention, but get their attention with ideas they would expect from you.
Have you ever seen a commercial that you did not understand until someone told you what it meant? Sometimes companies use commercials that are a bit over the top and a little strange. Unusual commercials can be effective, but make no sense to people until they have to be explained by someone. Before trying out one of those ideas, you should test it out on your team and other co-workers.
What kind of image are you trying to portray through your marketing process and strategies? Do you have the tools and resources you need? Contact us today for more information on how you can implement effective strategies with the right resources.