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4 Signs You Should Consider Implementing CRM Software

By Steve Stroz on Mar 15, 2019 4:30:00 PM

CRM Software

Some businesses stand to gain more from CRM software than others. Not all business owners know which signs indicate that they should implement sales software, so we came up with a list for you:

Your sales have plateaued

Plateauing sales is never a good sign for growing businesses. It could mean several things, including that you've already maxed out your market or that you're not attracting new customers to your business.

Either way, your business won't be able to grow for long if your revenue is fixed. One way to increase your sales is to implement CRM software. It gives sales representatives more chances to communicate with past and prospective customers.

You don't when your customers are due for another order

The time when a customer realizes he needs another order is crucial for businesses. If he's a past customer of yours, then you want to bring him back before he even considers your competitors.

If you have no way of knowing when your customers are ready for their next order, then you can't prevent them from going to your competitors. With CRM software, you can track patterns in their order history to predict new purchases.

Your brand has minimal customer loyalty

Your business can only grow for so long without developing customer loyalty. It's cheaper to bring customers back as opposed to recruiting new ones, so it's imperative to foster customer loyalty from the start. With CRM software, your sales representatives can manage relationships with customers better. This plants the seed for customer loyalty.

Your sales and marketing teams are out of sync

Discord between marketing and sales teams is detrimental for businesses. By implementing CRM software, your marketing and sales teams will refer to the same data, and will therefore be more aligned than they were in the past.

To talk more about CRM software, or anything else, contact us today.

Topics: CRM Software
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The Right Contact Management Software Can Lead To Great Customer Relationships

By Steve Stroz on Mar 14, 2019 5:15:00 PM

Contact Management Software

In order for your business or organization to constantly improve how it obtains customers and services those customers, you will need to use the right contact management software.

Businesses have to be able to react and respond quickly because the competitiveness in the business world is constantly increasing. A business needs to be able to understand all of their customers so it can make the necessary adjustments in order to grab the various opportunities that are standing in front of it.

When you want to have success with your contact management software, you have to do more than just purchase a software and install it. You will experience continued success with your contact management software if you stay on top of all the changes and interactions with your customers. When you are able to provide great customer services experiences, you will be able to achieve all the customer-related goals that you have set for your business.

The contact management software you are going to use will be the tool you need to give great customer experiences and obtain helpful insight on what your customers like and do not like.

When you implement the right contact management software, you will be able to set reasonable expectations for your business. You will not have to worry about not meeting certain goals because you will already know what steps you need to take in order to achieve the success you are looking for.

Are you ready for continued success and great customer relationships? Contact us today.

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12 Convincing Statistics that Confirms the Importance of CRM Software for Your Business

By Steve Stroz on Mar 6, 2019 3:00:00 PM

CRM Software

Using a Customer Relationship Management (CRM) system for your company is crucial to the growth and success of your business. You see, CRM software is designed to help you manage customer contacts, have a systematic way of communicating with your prospects through lead nurturing, help you close more sales and grow customer retention. These are all key elements that effect your bottom line!

More businesses are realizing the importance of CRM software and are leveraging this system to manifest their business goals and growth. In fact, studies reveal the impact CRMs have on business results. We’ve compiled a list of twelve to convince and confirm the need to having this system in place. The numbers were gleaned from Statistics and Hubspot showing the major benefits CRM systems have in sales, customer interaction, and retention.

#1 75% of sales managers state that using a CRM helps drive and increase sales revenue

#2 The top 3 features used in CRM are Calendar Management (52%), Email Marketing (50%), and Quote/Proposal Management (46%), with marketing automation integration slightly behind at 44%

#3 When a business engages a customer using a CRM, the customer is likely to spend 20%-40% more on their next purchase with that same brand

#4 Using CRM creates positive customer experiences where 70% of these customers will refer that brand to their family and friends, significantly boosting new sales

#5 CRM usage have also led to an increased customer retention rate of 27%

#6 A CRM on average returns a whopping $5.60 for every dollar spent on it, producing an ROI of more than 50%

#7 Sales team across all organizations surveyed saw a 15% increase in productivity when using CRM mobile apps

#8 24% of companies also experienced an increase in sales productivity with CRM mobile apps

#9 Finally, CRM mobile apps increased cash flow by 10%

#10 Using CRM systems have increased revenue by 41% per each individual sales representative

#11 Sales conversion rates improved over 300% with CRM software

#12 61% of sales distributors use a CRM, allowing for key access to customer information and data

Conclusion

These alarming statistics prove the importance of leveraging CRM software for your business growth. It is the best way to engage with your customers, improve customer loyalty, and increase company revenue. Much success!

Ready to use a CRM system to help boost sales and customer engagement for your brand? Contact us here for a 29 minute consultation!

Topics: CRM HubSpot
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Why Your Marketing Process Needs More Patience

By Steve Stroz on Feb 27, 2019 3:00:00 PM

Marketing Process

Patience is a virtue, especially within the context of your marketing process. A common mistake businesses make is rushing their campaign and as a result, sending an unclear message.

The best marketing campaigns and slogans weren't planned overnight. Even if an idea pops into your head, you need time to carefully plan your strategy, identify your target audience, and create realistic and attainable goals. Since some creatives have a reputation for procrastinating, you'll ultimately have to find a balance. According to a recent Business 2 Community article, marketers should learn how to take short breaks and walk away from their work:

"The next time you are planning a marketing initiative and reviewing your marketing process, allow your staff the gift of waiting. The best plans come out of careful consideration, creating, and tweaking. I don’t mean to say that delays should be built into the timeline, but after developing an idea, reading copy, or reviewing a layout, set it aside and do something else."

As long as you slow things down, finding a balance shouldn't be hard. There are enough factors and deadlines pressuring you to work, so it's unlikely that you'll fall too far behind.

The important thing is that you allocate more time to strategy planning. A few extra minutes at the end of the day when you're already tired don't count, either. Thought and consideration are what matter here, and you can't exactly measure them in minutes.

We're stressing this point because if you don't have a good strategy, it's highly unlikely that your campaign will be successful. You can tell when a marketing campaign was rushed, and that's not a message you want to send to your customers. Businesses can improve their marketing campaigns just by putting more time into strategy planning.

To talk more about your marketing process, or anything else, contact us today.

Topics: Marketing
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ACT! Software For Your Small Business

By Steve Stroz on Feb 26, 2019 3:00:00 PM

ACT! Software

Have you still been relying on the basic database you first started with when you opened your small business? Is this the database you use to gather information about your customers?

Since your business has been growing, have you thought about changing your database and other tools so your business will not be behind? One of the best tools that you can use is a CRM tool, such as ACT! software. This software can help your small business obtain more customers, increase your sales, and gain loyalty in your new customers.

There are various benefits to using a CRM software, and some of them are listed below.

Automation

If you have been having trouble with staying on top of your appointments or follow-ups, your CRM software will automate these tasks and more. This is a great benefit for your small business because you will not have to worry about missing anything.

When all of your information is in one database, everyone who has access to it can access all of the data that has been shared. When you use ACT! software, you will be equipped with everything you need to have effective sales meetings and follow-up meetings.

Additional Benefits Of Using ACT! Software

•Your marketing processes will become easier because you will have all the relevant and helpful information you need

•You will be able to access all key information in a matter of minutes •Your employees will be more productive

•Communication will be improved because everyone will have access to the same information and no one will be surprised during the meetings

There are many CRM tools and software that a small business like yours can use to keep up with the competition. If you are interested in additional information, contact us today. Purchased on: Thursday, April 21st, 2016

Topics: ACT! CRM
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Why Are You Avoiding Using Contact Management Software?

By Steve Stroz on Feb 18, 2019 4:00:00 PM

Contact Management Software

When any business begins using contact management software for their operations it usually starts with some good intentions. Many of us have good intentions, right? Unfortunately, some businesses that try to use contact management software do not see the success they want. Many times, when something does not work for a company, they simply reject the software or process they were using.

When the contact management software does not work for a company, they reject it and vow to never use anything like it again. Why do some companies want to avoid using the software? Many companies do not like that they will have to make some tweaks to the way they usually do things. Not every company wants to adjust their work routines to fit the software.

If you are a salesperson, you should be worried about the conversations you are having with potential customers and not entering information into a system, right? You will probably feel like you are being held back from selling if you have to worry about contact management software.

There are plenty of reasons why people say they prefer not to use contact management software, and some of those reasons are listed below:

•Contact management software is too difficult to figure out

•I would rather do everything by regular pen and paper because it is easier

•Inputting information into a computer will take time away from making calls and selling the products

•Entering information into a software tool is not why I was hired

Despite these reasons that some people give, many companies have found a significant amount of reasons to use contact management software. Salespeople will be able to make more sales because they will be more efficient and productive at their jobs. The selling process will be quicker because all the required information will be right there at their fingertips.

Are there reasons why you are hesitant about using contact management software? Contact us today so we can help you get on the contact management software bandwagon.

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Sales Process Improvements: Keeping Marketing Separate from Sales

By Steve Stroz on Feb 6, 2019 3:30:00 PM

Sales Process Improvement

There's no doubt that marketing plays an integral role in the sales process. Moreover, we encourage businesses to align their sales and marketing processes for optimal results. What we don't condone, however, is when businesses rely on one department for both marketing and sales.

Marketing isn't selling, no matter how promotional your tone is. There's always going to be a difference between marketing your product and converting leads with your sales team.

A recent Chicago Tribune article talks about the division between marketing and sales. According to the article, marketers often try to get involved in the sales process, and businesses should prevent that from happening:

"Unfortunately, somewhere along the small- to medium-size business path, salespeople and executive leadership have been led to believe marketing is selling. Maybe this fallacy is the result of marketing firms who attempt to justify their high prices or possibly a lack of understanding the regarding the sales process along with the word sales."

Neither your sales nor your marketing process will be efficient if the two departments overlap. If marketers try to take on the role of sales representatives, then they won't be paying enough attention to the marketing campaign.

Rather than blending the two departments together, your goal should be to keep them separate and aligned. Your marketing and sales teams should work together to provide an optimal customer experience.

Implementing sales software is one way to keep your marketing and sales teams aligned. By collecting customer data, your marketing team can create an effective campaign for your target audience and your sales representatives will understand the customer experience you're offering.

The first thing we suggest to small business owners is to keep their sales and marketing teams separate. To talk more about implementing sales process improvements in your business, or anything else, contact us today.

Topics: Marketing Sales
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Act! Software: Change The Way Your Customers And Prospects See You

By Steve Stroz on Jan 28, 2019 3:30:00 PM

ACT! Software

One of the most intelligent and effective software on the market is Act! software. This software has the right features and the right enhancements that are perfect for your marketing efforts. Your marketing efforts and strategies will easily turn into a successful sale rate.

You will be able to easily connect and grow with your customers and you will be able to obtain new customers. It will be easier to attract new customers because of the integrated marketing features, and you will be able to strengthen your relationships with current customers because you will already have the customer's information in your system.

You will be able to know what the customers like and what they do not like. You will also be able to improve your workforce's productivity and efficiency because all of the customer information and interactions can easily be accessed by the sales team. Since every team member will have access to the information, it will be easier for each team member to log into the system and view all the interactions that have taken place.

When using the Act! software, you will be able to do the following, and more:

•easily access all resources that will allow you to get the most out of the software

•access various features and applications from the marketplace

•create effective campaigns that will allow you to reach your target audience

•know what customers need to receive a follow-up call

You do not have to sit back and let the competition pass you by. You can integrate Act! software into your business and change the way your customers see your business. Contact us today if you are interested in more information.

Topics: ACT! Marketing
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Empower Your Sales Team With The Right Contact Management Software

By Steve Stroz on Jan 14, 2019 3:30:00 PM

Contact Management Software

The sales competition is very high, and this is resulting in many companies and organizations taking a deeper look into their sales operations. They want to find more information about their current customers, prospects, their needs, and their wants.

Since there is a big focus on finding information on their customers, being able to properly manage the prospects is certainly a key factor in having a successful sales process.

This is why using the right solutions and resources are so important. Contact management software is important to every operation of your sales department. It is part of a newer movement in sales. In order to effectively manage the contact information, you will need to ensure the contact management software will give you the flexibility you need.

You need the contact management software to track every piece of information that you need, and you also need it to track various activities that occur during the sales process.

When any one of your salespeople logs into the database, they should be able to pick up the telephone and quickly gather important information regarding who the customer is and what they like. You want your salespeople to feel comfortable talking to a potential buyer, and they will not be able to do that with little or no customer information.

The contact management software you choose to use should give you up-to-date access to all of your information. You will also need to have the ability to view and share customer data with everyone on your sales team. If you are interested in using contact management software, contact us today. Purchased on: Thursday, May 5th, 2016

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How to Align Your Marketing and Sales Processes

By Steve Stroz on Jan 10, 2019 3:45:00 PM

Nowadays it's almost impossible -- and certainly not recommended -- to keep your marketing process and sales process separate. In this blog we'll explain why aligning your marketing and sales team is so important and outline what steps you can take. 

Just a few years ago, it was normal for marketing and sales team to be unaligned and rarely communicate with each other. It's always been better to keep them on the same page, but it was never a requirement up til now. 

The reason marketing and sales alignment is now so important is because of the role of data and analytics. Both teams should base their strategies off of sound data, and that data should be the same or at least have similar conclusions. 

This all plays a role in the customer experience. According to a recent Business 2 Community article, the better aligned marketing and sales teams are, the more consistent the customer experience is:

"Your Marketing and Sales groups need to update their internally-focused processes and focus on the needs of the Buyer throughout their online/offline/online purchasing journey. The company needs to have one, and only one, perspective of the buyer that all functions/groups (including Product Management, Customer Service and Finance) can embrace and deliver a consistent customer experience."

So if aligning your marketing and sales teams is so important, what steps can you take to make this a reality? It all starts with the data and analytics we mentioned earlier. 

Your focus should be on gathering and extracting data from dealings with clients. The more data you collect, the more insight you'll get into your target audience's behavior, preferences, and wants. 

Once you have this information, you can plan your marketing and sales strategies around it. As a result, you'll automatically align your two teams.  Using applications like ACT!, Zoho, or Hubspot can point you in the right direction in getting started. 

To talk more about your marketing process, or anything else, please contact us. Thanks.

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