Patience is a virtue, especially within the context of your marketing process. A common mistake businesses make is rushing their campaign and as a result, sending an unclear message.
The best marketing campaigns and slogans weren't planned overnight. Even if an idea pops into your head, you need time to carefully plan your strategy, identify your target audience, and create realistic and attainable goals. Since some creatives have a reputation for procrastinating, you'll ultimately have to find a balance. According to a recent Business 2 Community article, marketers should learn how to take short breaks and walk away from their work:
"The next time you are planning a marketing initiative and reviewing your marketing process, allow your staff the gift of waiting. The best plans come out of careful consideration, creating, and tweaking. I don’t mean to say that delays should be built into the timeline, but after developing an idea, reading copy, or reviewing a layout, set it aside and do something else."
As long as you slow things down, finding a balance shouldn't be hard. There are enough factors and deadlines pressuring you to work, so it's unlikely that you'll fall too far behind.
The important thing is that you allocate more time to strategy planning. A few extra minutes at the end of the day when you're already tired don't count, either. Thought and consideration are what matter here, and you can't exactly measure them in minutes.
We're stressing this point because if you don't have a good strategy, it's highly unlikely that your campaign will be successful. You can tell when a marketing campaign was rushed, and that's not a message you want to send to your customers. Businesses can improve their marketing campaigns just by putting more time into strategy planning.
To talk more about your marketing process, or anything else, contact us today.