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3 Things You Can Accomplish With Contact Management Software

By Steve Stroz on Jun 6, 2019 4:30:00 PM

Contact Management Software

Implementing contact management software affects several facets of your business. Your sales and marketing departments, as well as your management, will be able to refer to the software and the data it provides. Here are a few specific things you can accomplish with the software:

Organize your customer data

Organizing your customer data is one of the most effective things you can do in regard to your sales process. Just by keeping things organized, you can have a better idea of your customers and when they'll be ready for another order.

Motivate your sales team

It's easier to motivate your sales team with contact management software. The software provides statistics related to your sales and customers, so you can create contests to encourage sales representatives to work harder. According to a recent Business 2 Community article, there are several different types of competitions you can set up with contact management software:

"Motivating your sales team will encourage them to work harder at achieving their goals and hitting their numbers. In addition to setting up leaderboards, you can also run hourly, daily, weekly or even monthly contests to do this. Motivating calls or generating and converting leads — even data clean-up can be turned into a competition."

Refer to metrics and statistics

And finally, the metrics and statistics provided by contact management software can help you improve your business operations. By looking at the data, you'll find certain inefficiencies in your processes that are holding your company back. You can also measure things like customer loyalty, which is important for the long-term health of your business.

Contact management software isn't just an investment in your sales team. It can provide insight into several areas of your business so you can make your processes more efficient. To talk more about contact management software, or anything else, contact us today.

Topics: CRM Optimization
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Can CRM Software Help Your Small Business?

By Steve Stroz on Apr 17, 2019 4:30:00 PM

CRM Software

Are you proud of the relationships with your customers? Do you take a lot of pride in how your customers love and appreciate everything you do?

If you are a small business owner, you will have better opportunities to get to know your customers because you probably live in the same community as many of your customers.

These days, customer relationships are extremely important because as soon as something goes wrong, customers can take to social media and post negative feedback for the entire world to see. This is why CRM software is so important to small businesses and even larger businesses.

CRM software can be used to obtain key information about current customers and potential customers, and then that information can be analyzed and managed accordingly. The software will give you the tools you need to make an analysis on the data so you can make the right decisions when it comes to your customers.

When you are able to streamline your entire customer information and improve on the building process, you will be able to create stronger relationships with them because you will have all the important information you need right in front of you. 

CRM software can be used in any industry, but there are some industries who will see more results from the software than others. If your small business sells products and/or services and you want to make improvements in your sales process and customer relationships, you should definitely give CRM software a try.

Contact us today for more information.

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12 Convincing Statistics that Confirms the Importance of CRM Software for Your Business

By Steve Stroz on Mar 6, 2019 3:00:00 PM

CRM Software

Using a Customer Relationship Management (CRM) system for your company is crucial to the growth and success of your business. You see, CRM software is designed to help you manage customer contacts, have a systematic way of communicating with your prospects through lead nurturing, help you close more sales and grow customer retention. These are all key elements that effect your bottom line!

More businesses are realizing the importance of CRM software and are leveraging this system to manifest their business goals and growth. In fact, studies reveal the impact CRMs have on business results. We’ve compiled a list of twelve to convince and confirm the need to having this system in place. The numbers were gleaned from Statistics and Hubspot showing the major benefits CRM systems have in sales, customer interaction, and retention.

#1 75% of sales managers state that using a CRM helps drive and increase sales revenue

#2 The top 3 features used in CRM are Calendar Management (52%), Email Marketing (50%), and Quote/Proposal Management (46%), with marketing automation integration slightly behind at 44%

#3 When a business engages a customer using a CRM, the customer is likely to spend 20%-40% more on their next purchase with that same brand

#4 Using CRM creates positive customer experiences where 70% of these customers will refer that brand to their family and friends, significantly boosting new sales

#5 CRM usage have also led to an increased customer retention rate of 27%

#6 A CRM on average returns a whopping $5.60 for every dollar spent on it, producing an ROI of more than 50%

#7 Sales team across all organizations surveyed saw a 15% increase in productivity when using CRM mobile apps

#8 24% of companies also experienced an increase in sales productivity with CRM mobile apps

#9 Finally, CRM mobile apps increased cash flow by 10%

#10 Using CRM systems have increased revenue by 41% per each individual sales representative

#11 Sales conversion rates improved over 300% with CRM software

#12 61% of sales distributors use a CRM, allowing for key access to customer information and data

Conclusion

These alarming statistics prove the importance of leveraging CRM software for your business growth. It is the best way to engage with your customers, improve customer loyalty, and increase company revenue. Much success!

Ready to use a CRM system to help boost sales and customer engagement for your brand? Contact us here for a 29 minute consultation!

Topics: CRM HubSpot
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ACT! Software For Your Small Business

By Steve Stroz on Feb 26, 2019 3:00:00 PM

ACT! Software

Have you still been relying on the basic database you first started with when you opened your small business? Is this the database you use to gather information about your customers?

Since your business has been growing, have you thought about changing your database and other tools so your business will not be behind? One of the best tools that you can use is a CRM tool, such as ACT! software. This software can help your small business obtain more customers, increase your sales, and gain loyalty in your new customers.

There are various benefits to using a CRM software, and some of them are listed below.

Automation

If you have been having trouble with staying on top of your appointments or follow-ups, your CRM software will automate these tasks and more. This is a great benefit for your small business because you will not have to worry about missing anything.

When all of your information is in one database, everyone who has access to it can access all of the data that has been shared. When you use ACT! software, you will be equipped with everything you need to have effective sales meetings and follow-up meetings.

Additional Benefits Of Using ACT! Software

•Your marketing processes will become easier because you will have all the relevant and helpful information you need

•You will be able to access all key information in a matter of minutes •Your employees will be more productive

•Communication will be improved because everyone will have access to the same information and no one will be surprised during the meetings

There are many CRM tools and software that a small business like yours can use to keep up with the competition. If you are interested in additional information, contact us today. Purchased on: Thursday, April 21st, 2016

Topics: ACT! CRM
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How to Align Your Marketing and Sales Processes

By Steve Stroz on Jan 10, 2019 3:45:00 PM

Nowadays it's almost impossible -- and certainly not recommended -- to keep your marketing process and sales process separate. In this blog we'll explain why aligning your marketing and sales team is so important and outline what steps you can take. 

Just a few years ago, it was normal for marketing and sales team to be unaligned and rarely communicate with each other. It's always been better to keep them on the same page, but it was never a requirement up til now. 

The reason marketing and sales alignment is now so important is because of the role of data and analytics. Both teams should base their strategies off of sound data, and that data should be the same or at least have similar conclusions. 

This all plays a role in the customer experience. According to a recent Business 2 Community article, the better aligned marketing and sales teams are, the more consistent the customer experience is:

"Your Marketing and Sales groups need to update their internally-focused processes and focus on the needs of the Buyer throughout their online/offline/online purchasing journey. The company needs to have one, and only one, perspective of the buyer that all functions/groups (including Product Management, Customer Service and Finance) can embrace and deliver a consistent customer experience."

So if aligning your marketing and sales teams is so important, what steps can you take to make this a reality? It all starts with the data and analytics we mentioned earlier. 

Your focus should be on gathering and extracting data from dealings with clients. The more data you collect, the more insight you'll get into your target audience's behavior, preferences, and wants. 

Once you have this information, you can plan your marketing and sales strategies around it. As a result, you'll automatically align your two teams.  Using applications like ACT!, Zoho, or Hubspot can point you in the right direction in getting started. 

To talk more about your marketing process, or anything else, please contact us. Thanks.

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Implement CRM Software for Data and Analytics

By Steve Stroz on Jan 7, 2019 3:30:00 PM

We've already seen how data and analytics have affected sports. It started in baseball with Billy Bean and Moneyball and trickled over to other leagues. There are now teams in the MLB, NFL, and NBA that base their entire long-term strategies on analytics. 

Nowadays, there just no excuse for not incorporating analytics. According to a recent Financial Brand article, this is true both with sports franchises and businesses:

"There are no excuses for a football coach that doesn’t look at game film or know the stats from their team. If you are a C­-level Manager at your organization, there is no excuse for ignoring or not being aware of how your CRM can be used to provide you with reports that can help your team. Making excuses for your team’s lack of use of the CRM starts and stops with the C-level executive team."

Incorporating data and analytics in your business strategy helps you improve your operations. You can find out which practices are efficient and which ones need to change. 

The only thing you need is a way to collect data. CRM software (ACT!, HubSpot, Salesforce, ZoHo) provides businesses with a heap of information about clients. This way, sales representatives can study up on their clients before meetings. Marketing teams can also use the data to learn more about their target audience before planning their next campaign. 

Data and analytics are ubiquitous now. We've seen what's happened to sports teams that don't take them into account, and the same will happen for businesses that do the same. We recommend implementing a solution like CRM software to get you started on your analytic path. 

To talk more about CRM software, or anything else, please contact us. Thanks. 

Topics: ACT! CRM Zoho HubSpot
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Sending Out Surveys with CRM Software

By Steve Stroz on Jan 2, 2019 3:30:00 PM

CRM Software

CRM software has many applications in regard to your marketing efforts. It makes staying in touch with contacts easy and reminds customers of their relationship with your business.

It's ultimately up to you what kind of messages you send to subscribers. You can create a weekly newsletter that informs them about your industry or notify them of upcoming sales.

One thing we recommend all businesses to do is send surveys out to subscribers. A recent Sports Daily article explains how this can improve your customer relations and brand image:

"If you have not heard this the surveys here are the most integral part of a CRM strategy and a great way for the business. Have you wondered what people think about your products and services and your company. Ask customers what they want and if they would require any sort of a help and how things could be improved. All this in turn would show that your care and their opinion matter a lot."

Surveys are important for a couple of reasons. For one, they can give you insight into how you can improve your business processes. If several customers are offering the same suggestion, then you can be sure that others thought the same thing. Having this knowledge can only help.

In addition, sending out surveys shows that you're interested in your customers' opinions. It's a sign that you care about them and their well-being and you're willing to hear them out and listen to their thoughts.

Sending out surveys can be a pain -- unless you have CRM software. No one wants to send out individual emails one-by-one, but with CRM software, you can automate the process. In addition, you can keep records of who responded to your survey and what they said. All in all, it simplifies the process and brings more results.

To talk more about CRM software, or anything else, contact us today.

Topics: CRM Surveys
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CRM Software Isn't Just for Sales Process Improvements

By Steve Stroz on Dec 31, 2018 3:30:00 PM

An important aspect of CRM software, like ZoHo, ACT!, and HubSpot, is that it's not exclusively used for sales process improvements.  The ability of CRM software to track and manage cannot be understated. What the software is really doing is collecting and organizing data. Businesses can use this aggregated information in several ways. 

It's not just about sales, either. According to a recent Business 2 Community article, CRM can be used for customer segmentation and social media marketing: 

"CRM lets you create, track and manage marketing campaigns effectively. Whether its outbound calls, customer segmentation, email marketing, social media applications or creating customized campaign lists, CRM automates the steps and produces data-driven results to accurately measure your efforts."

So why is CRM software often discussed in the context of sales process improvements? The data organized by the software has a direct impact on sales. Your sales representatives suddenly have a way to quantify their client's behavior, preferences, and wants. They can analyze patterns in their behavior to predict and suggest new product orders. 

There's nothing wrong with that, but we just don't want CRM software to be thought of as one-dimensional. In reality it impacts several processes and aspects of your business operations. But if you go into it thinking that it will only increase your sales, then you won't use it to its full potential. 

If you've already implemented CRM software, then consider how it has affected areas of your business other than sales. See if there's anything you can do to make employees refer to it more to improve their own individual performance. 

To talk more about sales process improvements, or anything else, please contact us. Thanks. 

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Gain a Competitive Advantage with CRM Software

By Steve Stroz on Dec 20, 2018 3:30:00 PM

The problem with most business' sales cycles is that they focus more on lead generation than they do conversion. Because of this, they get tons of leads through their online marketing efforts, but they rarely convert them to sales. 

According to a recent Forbes article, some businesses research their leads so poorly that they don't even know if the people fall into their target market:

"Finally, the B2B sales cycle has not seen big advances in personalization. Of course, the sales deck the buyer sees has their company name and logo on the title slide, but that’s where the personalization typically ends. This assumes that the buyer even made it that far. Since the initial research stage results in reading generic info on a website that could be targeted at any Jane Doe."

You can avoid this situation by personalizing your sales process. To do this, you need to collect information about each person so you can target them individually. 

With CRM software, you can acquire the data and analytics about your customers that you need to personalize your sales process. Moreover, you'll be able to better define your target market based on the common characteristics of your clients. 

This information will set you apart from competitors. Since most businesses are still behind when it comes to personalizing their sales process, you'll get ahead by incorporating data and analytics in your process. With the data collected by CRM software, your sales representatives will be more informed concerning clients and your marketing team will be able to create more effective campaigns. 

To talk more about CRM software, ACT!, HubSpot, ZoHo, or anything else, please contact us. Thanks.

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How Contact Management Software Improves the Sales Process

By Steve Stroz on Dec 19, 2018 6:00:00 PM

The most important aspect of contact management software is the data and analytics it provides. Each time your sales representatives interact with customers, the software records the outcome. 

After a few weeks or months of recording data, you can start to identify patterns in your customers' behavior. You'll notice that certain customers place similar orders on a regular basis. Your sales representatives can then anticipate these orders to make sure they're placed with your company. 

Sales representatives aren't the only ones who can learn from the data, though. According to a recent Business 2 Community article, contact management software provides company-wide reports that all employees should refer to: 

"Beyond analyzing prospect behavior at the individual level, CRM software also provides overarching metrics on types of outreach,such as how many outbound calls your sales team has made this month, or which campaigns and offers are closing the most deals. These company-wide reports give you a look into your sales process and pipeline as a whole, plus they can identify ways to retain existing customers or upsell them on other products or services."

Your sales representatives, marketers, and customer service representatives all need to be on the same page. If they all refer to the same data, then they'll anticipate the same actions from customers. 

Compare all of this to your sales process without contact management software. Rather than basing your actions on data and statistics, you're just going off of intuition. Even if your sales representatives have strong relationships with customers, it's always better to add analytics to your sales process. 

To talk more about contact management software, or anything else, please contact us. Thanks. 

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