The Marketing Process is one that involves the consideration and implementation of multiple parts of a business's overall marketing campaign. Marketing in today's constantly-connected world is much different than it was even just ten years ago, thanks in large part to the internet.
The most sizable contributions to the marketing process that the internet has introduced are:
1. Social Media Marketing
Before the internet, social media would have been impossible -- and is actually quite difficult to even fathom. Virtually all serious companies today leverage social media to the benefit of their marketing platform. Being able to reach thousands upon thousands of people every day, for the low cost of free, is something that would be difficult for anyone to turn down.
2. Pay-per-click advertising
Pay-per-click advertising is a great way for businesses to get off the ground and take off running -- especially well funded ones. Part of the reason why pay-per-click advertising is still an absolute necessity -- even with free marketing options available, like social media -- is people can't avoid it. Using social media is an active choice people make. Pay-per-click advertisements have become so pervasive that it is almost impossible to avoid them, even if one tried.
3. Search engine optimization
This is perhaps the head honcho of them all and is primarily concerned with getting a business to rank as high as possible in search engine results for a specific group of keywords or phrases. Getting started in optimizing a website's SEO is simple enough, but taking to the the level that could eventually get a site to the front page of Google, is another.
If you would like to know more about the marketing process please feel free to contact us and we would be more than happy to elaborate on it for you.