We've already seen how data and analytics have affected sports. It started in baseball with Billy Bean and Moneyball and trickled over to other leagues. There are now teams in the MLB, NFL, and NBA that base their entire long-term strategies on analytics.
Nowadays, there just no excuse for not incorporating analytics. According to a recent Financial Brand article, this is true both with sports franchises and businesses:
"There are no excuses for a football coach that doesn’t look at game film or know the stats from their team. If you are a C-level Manager at your organization, there is no excuse for ignoring or not being aware of how your CRM can be used to provide you with reports that can help your team. Making excuses for your team’s lack of use of the CRM starts and stops with the C-level executive team."
Incorporating data and analytics in your business strategy helps you improve your operations. You can find out which practices are efficient and which ones need to change.
The only thing you need is a way to collect data. CRM software (ACT!, HubSpot, Salesforce, ZoHo) provides businesses with a heap of information about clients. This way, sales representatives can study up on their clients before meetings. Marketing teams can also use the data to learn more about their target audience before planning their next campaign.
Data and analytics are ubiquitous now. We've seen what's happened to sports teams that don't take them into account, and the same will happen for businesses that do the same. We recommend implementing a solution like CRM software to get you started on your analytic path.
To talk more about CRM software, or anything else, please contact us. Thanks.