It's common to see businesses struggle with their marketing process today. The rise of digital marketing and data and analytics hasn't been easy for everyone to adjust to. If you find yourself in this position, then consider trying out these three things:
Incorporate CRM software
One of the best ways to improve your marketing process is to incorporate CRM software (ACT!, HubSpot, Salesforce, Zoho). If your company has already done this, then just make it a point to involve the marketing team. If not, then strongly consider implementing CRM software. In addition to improving your marketing process, your sales team will also benefit from it.
Work together with sales
The gap between marketing and sales teams is a black hole for productivity. There's just no reason to keep these two teams separate anymore, and if you do, then you're just hindering your own success.
According to a recent Business 2 Community article, you can blend the two teams together by implementing CRM software:
"As Sales and Marketing departments come closer together, they are both beginning to learn new things. Sales are deepening their understanding of the brand equity of good communications, while Marketing adopt the precise metrics used by the sales team. Both teams are using CRM to manage the entire customer relationship, from first tickle to project engagement. That’s the way the future of CRM should be. "
Base your strategy on data
There are two kinds of people: those that love data and those that don't. Even if you want to keep its role small, there's no denying that data can improve your marketing process. You'll rely less on intuition and more on statistic evidence. At the very least, your marketing efforts will become more consistent.
Don't let your marketing process hold your business back. Incorporate CRM software in your process for better efficiency and consistency.
To talk more about your marketing process, or anything else, please contact us. Thanks.