CRM software is all about data. The longer you use it, the more data you'll compile for your marketing and sales teams. In that light, we'd like to share three important statistics regarding CRM software.
ROI (Return on Investment)
At the end of the day, all businesses really care about is the ROI. In the short-run, you might improve internal and external communication, convert leads, and increase engagement, but in the long-run, you want to increase your profit.
According to Nucleus Research, CRM will help you on your journey. Their study states that for every dollar you spend on CRM software, it will return $8.71.
"Companies continue to make new investments in CRM to take advantage of new analytics, social collaboration, mobile, and other capabilities – and with good reason. In analyzing Nucleus ROI case studies on CRM, we found the average returns from CRM have increased since 2011, from $5.60 to $8.71 for every dollar spent."
That's an incredible ROI for an investment, especially since this is sustainable long-term.
The most common application of CRM software is email marketing. You can use marketing automation to send targeted emails to subscribers who are ready to place another order.
According to research by Marketing Charts, 6 out of 10 businesses use CRM software for email marketing. If the majority of your competitors are enhancing their marketing campaign, then you'll have to follow suit to keep up.
Sales representatives benefit the most from CRM software. They can refer to the data to prepare for meetings and study up on specific clients.
CRM software helps sales representatives hit their quotas. According to Innoppl Technologies, 65% of sales reps who use mobile CRM achieve their quotas, which is almost double the amount that sales reps accomplish without the software.
The statistics back CRM software as much as it backs your sales representatives and marketing advisors. To talk more about CRM software, or anything else, contact us today.