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12 Convincing Statistics that Confirms the Importance of CRM Software for Your Business

Mar 6, 2019 3:00:00 PM

CRM Software

Using a Customer Relationship Management (CRM) system for your company is crucial to the growth and success of your business. You see, CRM software is designed to help you manage customer contacts, have a systematic way of communicating with your prospects through lead nurturing, help you close more sales and grow customer retention. These are all key elements that effect your bottom line!

More businesses are realizing the importance of CRM software and are leveraging this system to manifest their business goals and growth. In fact, studies reveal the impact CRMs have on business results. We’ve compiled a list of twelve to convince and confirm the need to having this system in place. The numbers were gleaned from Statistics and Hubspot showing the major benefits CRM systems have in sales, customer interaction, and retention.

#1 75% of sales managers state that using a CRM helps drive and increase sales revenue

#2 The top 3 features used in CRM are Calendar Management (52%), Email Marketing (50%), and Quote/Proposal Management (46%), with marketing automation integration slightly behind at 44%

#3 When a business engages a customer using a CRM, the customer is likely to spend 20%-40% more on their next purchase with that same brand

#4 Using CRM creates positive customer experiences where 70% of these customers will refer that brand to their family and friends, significantly boosting new sales

#5 CRM usage have also led to an increased customer retention rate of 27%

#6 A CRM on average returns a whopping $5.60 for every dollar spent on it, producing an ROI of more than 50%

#7 Sales team across all organizations surveyed saw a 15% increase in productivity when using CRM mobile apps

#8 24% of companies also experienced an increase in sales productivity with CRM mobile apps

#9 Finally, CRM mobile apps increased cash flow by 10%

#10 Using CRM systems have increased revenue by 41% per each individual sales representative

#11 Sales conversion rates improved over 300% with CRM software

#12 61% of sales distributors use a CRM, allowing for key access to customer information and data

Conclusion

These alarming statistics prove the importance of leveraging CRM software for your business growth. It is the best way to engage with your customers, improve customer loyalty, and increase company revenue. Much success!

Ready to use a CRM system to help boost sales and customer engagement for your brand? Contact us here for a 29 minute consultation!

Topics: CRM HubSpot

Steve Stroz

Written by Steve Stroz