Deciding which CRM software to purchase isn't an easy decision for businesses. There are many different kinds of software out on the market and it's not always easy to know which one is best for your business.
Two things that buyers always look at are interface and integration. A CRM software's interface is certainly important. It plays a major role as to whether employees will be able to figure out how to use the software. In general, the more simple the interface, the better.
Integration is the other side of the equation and is even more important. Before purchasing the software, businesses have to understand how it will be integrated with other programs and apps. Most CRM software, like ACT!, Hubspot, Salesforce, and Zoho, can be integrated with other software such as an email client. But you want to be sure before you make any buying decision.
A recent Enterprise App Today article explains why integration and interface are so important when it comes to CRM software. But according to the article, businesses should place more priority on integration:
And then there is integration, an issue that makes many user eyes' glaze over. Yet integration is essential for companies that want to leverage their CRM systems to offer a better and more holistic customer experience. Lack of integration is a particular problem for mobile CRM.
Put it this way: If employees don't like the software's interface, they'll eventually get used to it over time. This is really mostly subjective anyway.
On the other hand, integration has nothing to do with subjectivity. It's either the CRM software integrates with your other programs or it doesn't. This probably won't change, either. If your CRM software doesn't fit in well, then you're stuck with it.
Make sure you sort out your priorities before purchasing CRM software. Focus on integration rather than interface.
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